VOCO这个名字源自拉丁语，意为“邀请”和“召集”，代表着贴心周到，惬意自在，妙趣迷人的个性特质。VOCO这个名称有趣而又不落俗套，时尚又不显疏远，高端却不显刻板。这种追求趣味的独特姿态，与洲际一以贯之的优质服务相融合，构成了酒店品牌的核心价值。本项目旨在根植于广州西关文化，融合现代元素，打造出具有鲜明特色、独一无二的VOCO酒店。
VOCO, from the Latin for "to invite" and "to summon," represents thoughtful, relaxed, fun and engaging personalities. VOCO this name is interesting and unconventional, fashionable and not distant, high-end but not stereotypical. This unique attitude of pursuing interest, and the integration of intercontinental consistent quality service, constitute the core value of the hotel brand. This case Designed To Be Rooted In Guangzhou Xiguan Culture, Integration Of Modern Elements, To Create A Unique VOCO Hotel With Distinctive Characteristics